Hourglass K12 is now Banner 61.
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Enrollment CRM

Banner Connect organizes your entire enrollment pipeline, so no interested family falls through the cracks.

When a new family reaches out… what happens next?

For many Christian schools, the answer is, "It depends."

Some names land in spreadsheets. Some get jotted on sticky notes. Some emails are forwarded—or forgotten.

It's not that you don't care. You're just managing a complex admissions process with disconnected tools.

The result?

Families reach out when their interest is highest. But without a centralized system, their inquiry can easily get lost, delayed, or mishandled. You know this is costing you enrollments. You just can't prove how many.

Illustration of a marketing director stressed about how to increase enrollment

Does this sound familiar?

  • Your team tracks families across FACTS, spreadsheets, email inboxes, and handwritten notes.
  • Nobody can see the full picture, leading to missed opportunities and mixed messages for families
  • Follow-up is inconsistent.
  • You're stuck choosing between bloated enterprise solutions or cheap tools that fall short
  • We hear this story all the time. It's normal, but "normal" isn't working.

One System for Your Entire Enrollment Pipeline

No more hunting through email threads. No more wondering who needs what next. No more families disappearing because the ball got dropped.
School CRM enrollment pipeline dashboard showing funnel, tasks, and lead sources. Families in pipeline: 49.

At-a-Glance Overview

See immediately if tasks are overdue (preventing slow follow-up), spot which staff members have pending work (so nothing falls through the cracks), and identify your best lead sources (so you don't waste time on channels that aren't bringing quality families).

Complete Pipeline Visibility

See exactly where every family stands. Who's waiting for a tour? Who needs an application reminder? What's overdue? Your entire team works from the same dashboard with the same information.

School CRM enrollment pipeline showing opportunity stages: Inquired, Visit Scheduled, Application Sent, and Application Received.
Hands typing on a sleek laptop keyboard, illustrating modern technology in use.

Complete Communication History

Respond faster and more confidently to inquiries because you're not hunting through email threads. Any staff member can immediately see the conversation history and continue building the relationship without awkward "let me catch up on where we left off" moments.

Tour Scheduling That Works 24/7

Families book tours directly from your website when it's convenient for them—evenings, weekends, whenever. No phone tag. No delays. You capture them when they're ready to visit.

School visit scheduling calendar, June 2025, using a school CRM.
Email marketing builder interface showing school CRM email template with Hourglass K12 logo and resources.

Targeted Email Campaigns

Follow up with prospects consistently and professionally without switching between multiple platforms. Send targeted messages based on where families are in your process, so every communication feels relevant and moves them closer to enrollment.

Website Inquiries Captured Automatically

New families fill out a form on your website. Their information enters Banner Connect instantly—no manual transfer, no forgotten submissions. Automated follow-up triggers immediately while their interest is high.

Form to download a preschool comparison guide. Includes fields for name, email, and consent for marketing emails.
School CRM automation workflow diagram showing email event and time out options.

 Set-and-Forget Follow-Up

Never drop the ball on follow-up again. Interested families automatically receive timely check-ins, application reminders, and next-step guidance even when your team is swamped with other priorities. Prospects stay engaged and move toward enrollment without you having to remember every touchpoint.

From Setup to Success in Three Weeks

Week 1: We handle the heavy lifting.

  • Connect your website forms (inquiries flow automatically into Banner Connect)
  • Import your existing contacts from spreadsheets or FACTS
  • Configure your pipeline stages to match your current process
  • Set up tour scheduling integration

Week 2: We train your team.

  • Install our email template library (confirmation emails, tour reminders, application follow-ups—all pre-written)
  • Configure automated workflows for consistent follow-up
  • Train your admissions and marketing teams (2-3 hours total)
  • Test everything to make sure it works

Week 3: You're live!

  • First inquiries start flowing through the system
  • First automated follow-ups go out
  • Your team uses the dashboard to manage their day
  • We stay available for questions and adjustments

Ready to stop losing enrollment opportunities?

BANNER Connect makes sure no interested family falls through the cracks. Get started with proven systems that turn inquiries into enrollments.
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Marketing strategy and services for Christian schools, churches, and nonprofits.

New Family Survey

New Family Survey

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