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Christian School Marketing System

Grow your school by installing a marketing system that serves families at every stage of their enrollment journey.
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Stop marketing in the dark.

If marketing your school feels like throwing ideas at the wall to see what sticks, you're not alone. Most Christian school leaders struggle with the same frustrating challenges:

  • "We're doing a lot to market the school, but we don't know what's working and what's not."
  • "Our enrollment numbers are stagnant, but I don't know why."
  • "We have more ideas than time. I just wish I knew what we should focus on next."
  • "Interest isn't consistently converting into tours, applications, or enrollments."

Marketing doesn't have to feel like guesswork. What if you had a clear, step-by-step system to guide every marketing decision?

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The Enrollment Hourglass

The Enrollment Hourglass is our framework for systematically improving each stage of a family's journey with your school: Discover, Engage, Connect, Enroll, Remain, and Refer.

Instead of scattered marketing efforts, you get a strategic roadmap that shows you exactly where to focus your limited time and resources for maximum enrollment impact.

But having a framework isn't enough. You need a way to implement it.

How We Implement the System Together

We'll guide you through optimizing each stage of the Enrollment Hourglass using a process that brings order to marketing chaos. We call this process RISE.

1. Review Your Efforts

Take a deep dive into your current marketing initiatives and identify what's actually driving results versus what's wasting resources.

2. Identify the Target

Set specific, measurable goals for each stage of the Enrollment Hourglass so you know exactly what success looks like.

3. Set a Course

Design a strategic marketing plan with clear next steps prioritized by impact and feasibility.

4. Execute the Plan

Take intentional, needle-moving actions with ongoing coaching and accountability to ensure implementation happens.
Jay has been an invaluable asset to our marketing team!! His help to revamp our admissions process has streamlined operations, making it more efficient and user-friendly for prospective families. Jay also expertly redesigned our website, significantly enhancing its functionality and aesthetic appeal, which has improved our online presence. Also, his insightful coaching has guided us through various challenges, ensuring our school remains on the right track for both current and future families. Jay's contributions have truly made a lasting positive impact on our school and we are so thankful to have found him!
Lacey
Coulee Christian School
lacey

What You Get

Consulting (6 months)

Connect with a coach over two one-hour calls per month for strategic guidance and accountability through the RISE process for each stage of your enrollment funnel.

On-site Intensive (2 days)

Accelerate your progress with an intensive that compresses months of work into two focused days. Includes campus tour, team alignment, and hands-on strategy development.

Parent Satisfaction Survey

Get clear data on what families actually think about their experience at your school. Includes an executive summary PDF and interactive dashboard for deeper insights.

Ready to stop guessing and start growing?

Transform your marketing from scattered efforts into a strategic system that consistently fills your enrollment pipeline.
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Marketing strategy and services for Christian schools, churches, and nonprofits.

New Family Survey

New Family Survey

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