StoryBrand Messaging for Christian Schools

Clarify your school’s message so you can attract right-fit families and fuel word-of-mouth referrals.

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Connect Meaningfully with Right-Fit Families

Stand Out from Other Educational Options

Inspire Your Staff and Gain Marketing Clarity

Your marketing tells a story.

Unfortunately, that brand story is unengaging, unclear, and ineffective in most Christian school marketing. 

Here’s the problem with the story most Christian schools tell…

• It focuses on the school, not the student.
• It emphasizes features, not futures.
• It fails to address concrete problems or make compelling promises.

We help Christian schools like yours develop a brand message that engages right-fit families and helps them take the next step in their enrollment journey. 

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What is StoryBrand?

StoryBrand is a messaging framework based on the book “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller. While it has gained remarkable traction in the business world, the principles apply to marketing communication across every industry (including non-profits and education). 

The 7-step framework includes: 

• A character (prospective family) who wants something
• A problem getting in their way (broken down into external, internal, and philosophical layers)
• An empathetic and authoritative guide (your school) with a solution to their problem
• A plan that makes the path to solving their problem feel achievable
• Clear calls to action (both direct and transitional)
• A vivid picture of success for the student and family
• An acknowledgement of what is at stake

How We Use StoryBrand for Christian Schools

Become the guide in a right-fit family’s educational journey.

1. Understand

We learn about the families who choose your school and how God has uniquely positioned you to serve them.

2. Collaborate

Your leadership team works with our StoryBrand Certified Guide to craft a message that resonantes with right-fit families.

3. Implement

We provide guidance on how to use your new message to improve your marketing, admissions, and retention efforts.

Invite families into a better story.

Discover how the StoryBrand framework can strengthen your enrollment efforts through a clear and compelling brand message.

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