Before prospective families visit your campus, call your office, or meet your principal, they visit your website. And if that first impression goes south, they may never take the next…
After more than a year of prayerful consideration and planning, Hourglass K12 is becoming Banner 61. What This Means for Your School Nothing changes in your day-to-day experience with us.…
I’ve already heard from several school leaders about this latest change from Google, so if you’re wondering what’s going on—you’re not alone. Here’s the deal: Starting April 30, 2025, Google…
You may think parents are comparing your admissions process, tuition billing, communication, etc. with other schools. But they’re not. At least, not exclusively. Whether they are consciously aware of this…
When a family decides not to re-enroll at your school, the reason they give is often just the surface-level explanation. Most people (certainly not all) prefer to avoid conflict and…
Your website should be making bold claims about what makes your school special. But bold claims aren’t enough. Testimonials turn those promises into proof. When prospective families, teachers, and donors…
Before you dive into writing marketing copy, revamping your website, launching an email campaign, or crafting that perfect social post, there’s one critical step you can’t afford to skip: know…
The safety of their children is at the forefront of every parent’s mind, particularly in a world where security concerns continue to escalate. When presenting your school to potential families,…
