Abiding Savior had a website, but lacked a presence. Their Squarespace template communicated key details about the school (mission statement, upcoming events, latest Instagram posts, and curriculum details), but it was neither intentional nor inspiring.
It certainly looked like a school, but it didn’t feel like their school. Nothing in the design or content gave a prospective family a reason to lean in and learn more.
The core problem was one we often see: ASLS’s site wasn’t designed for the family standing at the decision point. It was written and designed for families who already knew them.
Before we wrote a single word, we did the work of understanding what a mission-fit Abiding Savior parent looks like and what they’re looking for when they’re evaluating a school for their child.
That research shaped a content strategy around a single theme: Find Your Place Here.
Key pages became an expression of that: A Place to Learn. A Place to Grow. A Place to Belong.
These organizing ideas gave the whole site a through-line.
We built the visual identity outward from what already existed in their brand — the logo, the color palette, the leaf and wreath elements in their mark. The result felt distinctly “Abiding Savior.”
We also built a Stories section where the school could highlight the real voices of parents and students because, despite our best efforts, we simply cannot write marketing copy more powerful than real stories from real families.
The site was developed on WordPress, giving the Abiding Savior team the flexibility to own and manage it going forward.
Since launching, the Abiding Savior site has become something we didn’t fully anticipate: a reference point. It’s been cited at Lutheran school gatherings and Lutheran marketing events as an example of what a school website can and should be. When peer schools are looking for a model, this one gets mentioned.
